| Title | Fish |
| Agency | L'ASSOCIÉ |
| Campaign | The Masks |
| Advertiser | France Nature Environnement |
| Brand | France Nature Environnement |
| Date of First Broadcast/Publication | 2021 / 7 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | Dropped on the ground, picked up by the sea. |
| Story | Our garbage on earth always ends up in the sea. Surgical masks are the new plastic bags. 3.4 billion of them are thrown away daily around the world. They are the first thing we encounter in nature after lockdowns, almost as if they exited confinement before human beings. As they are now part of our daily lives, we need to consider their usage and second lives very carefully, before they all end up in the sea, causing the disastrous effects they are starting to have on wild life. |
| Media Type | |
| President | Gilles Rivollier |
| Creative Director | Mark Forgan |
| Creative Director | Jamie Standen |
| Photographer | Gilles Rivollier |
| Account Executive | Anne-Laure Compas |
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