| Title | Candinas Packaging |
| Agency |
Planet Propaganda
|
| Campaign |
Candinas Packaging
|
| Advertiser |
Candinas Chocolatier
|
| Brand |
Candinas
|
| Posted | April 2007 |
| Product |
Gourmet Chocolates
|
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum
|
| Story | Packaging for high-end gourmet chocolates from Swiss-trained chocolatier Markus Candinas. |
| Philosophy | The updated system of elegant, understated packaging conveys the rich and refined nature of the chocolates it contains. |
| Problem | Planet first worked with Markus Candinas a dozen years ago, when Candinas Chocolatier sprang to life. We devised a packaging system that stood out from the foil-clad competition by emphasizing texture, elegance, and quality. The packaging suited the company to a T, but when Marcus updated the shape of his chocolates from squares and spheres and rectangles to the single, opulent "squircle," he asked Planet to update his packaging as well. |
| Result | The revised packaging is the perfect complement to its contents, and has helped set the tone for the Candinas' foray into its own stylish, glitz-free retail space. |
| Media Type |
Container Premium
|
| Market | United States |
| Creative Director |
Kevin Wade
|
| Graphic Designer |
Kevin Wade
|
