| Title | Sammontana - Suono Positivo |
| Agency | Auge Communications |
| Campaign | Sammontana - Suono Positivo |
| Advertiser | Sammontana |
| Brand | Sammontana |
| Posted | January 2021 |
| Business Sector | Ice Cream |
| Story | The ice cream brand Sammontana reduced the environmental impact of the Jova Beach Party, the tour organized by the popstar Jovanotti, through a revolutionary way of recycling plastic. We developed the first machine capable of shred, melt and turn plastic into a filament for 3D printing through a single production process. This machine transformed used plastic into a limited edition of 1000 music records that we sold online. The proceeds went to WWF. |
| Media Type | Product Design/Development |
| Length | |
| Creative Director | Federica Ariagno |
| Creative Director | Giorgio Natale |
| Creative Director | Williams Tattoli |
| Art Director | Corina Patraucean |
| Art Director | Alessandro Dore |
| Copywriter | Federico Anelli |
| Copywriter | Antonio Mitra |
| Technical Partner | Kleemotion |
| Technical Partner | Sharebot |
| Technical Partner | Fiberforce |
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