| Title | 5 Gum Truth or Dare Stereo Challenge |
| Agency | Energy BBDO |
| Campaign | 5 Gum Truth or Dare Stereo Challenge |
| Advertiser | Wm Wrigley Jr. Co. |
| Brand | Wrigley 5 Gum |
| Posted | November 2016 |
| Business Sector | Corporate Communication |
| Story | This ad was run on the Spotify service. People listening on their headphones were challenged to play 5 Gum’s “truth or dare” game. If they wanted to tell the truth, they had to take off their right earpiece. For a dare they had to remove the left. Stereo did the rest. For example: “Truth – do you pee in the shower?” or “Dare: take a selfie – with someone else’s food.” Then they were challenged to upload a video clip of the result using #5truthordare. |
| Media Type | Radio |
| Creative Director | Pedro Pérez |
| Creative Director | Josh Gross |
| Creative Director | Jeff Cenna |
| Copywriter | Alejandro Juli |
| Art Director | Agustin Ballerio |
| Production Company | Matufia |
| Director | Patricio Cueto Rua |
| Chief Creative Officer | Andrés Ordóñez |
| Executive Producer | John Pratt |
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