Gatorade - "The Way To Be Great"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, United States

9136

Brand: Gatorade
Country: United States

Advertiser: PepsiCo Inc.

Title	The Way To Be Great
Agency	TBWA\Chiat\Day Los Angeles
Campaign	The Way To Be Great
Advertiser	PepsiCo Inc.
Brand	Gatorade
Date of First Broadcast/Publication	2023 / 6
Business Sector	Non-Alcoholic
Media Type	Television
Length	30 seconds
Executive Creative Director	Desmond Marzette
Group Creative Director	Mark Peters
Chief Design Officer	Bruno Regalo
Associate Creative Director Design	Thiago Matsunaga
Director of Content Production	Anh Duong
Director of Content Production	Anh-Thu Le
Brand Director	Mônica Gelbecke
Design	Mônica Gelbecke
Director of Business Affairs	Robin Rossi
Account Director	Gabriela Marino
Executive Strategy Director	Scott MacMaster
Group Strategy Director	Martin Ramos
Production	1st Ave Machine & Tronco
Managing Partner	Sam Penfield
Executive Producer	Sam Penfield
Executive Producer	Ella Nuortila
Line Producer	Elizabeth Collins
Executive Producer	Sabrina Elizondo
Designer	Carlos Fernandez
2D Animation	Carlos Fernandez
Executive Producer	Susie Boyajan
Mixer	Zac Fisher
Sound Design Company	Zac Fisher
Chief Brand Building Officer	Anuj Bhasin
Consumer Engagement Strategist	Brandi Ra
Consumer Engagement Strategist	Oliver Schrickel
Agency Marketing Manager	Sydney Melville Brand
Marketing Manager	Alex Podges
Marketing Director	Kyle Grote
Sports Marketing Manager US	Keri Lockett
Sports Marketing Manager US	Natalie Jones
Sports Marketing Manager US	Rachel Condelli
Sports Marketing Manager US	Megan Koehnemann
Sports Marketing Manager US	Connor Wudrick
Consultant	Sharon Groh
Associate Creative Director	Johnross
Associate Creative Director	Max Schein
Lead Project Manager	Alice Pavlisko
Senior Producer	Alyson Buoncristiani
Production Management	Alessandra Horn
Associate Director	Jennifer Anaya
Manager	Annabel Turrado
Talent Payment Manager	Vanessa Contreras
Brand Director	Robyn Morris
Management Supervisor	Audrey Sigel
Account Executive	Javier Hernandez
Associate Strategy Director	Ryan Hagen
Strategist	Trés Jones
Director Connection Planning	Stephanie Ehui
Connections Account Director	David Heiser
Director	Sebastian Rodrigo Sanz
Director	Hernan Aragunde
Head of Production	Mariajose Garica London
Director	Diego Berakha
Post	Alejandro Sparano
Line Producer	Michelle Wejcman
Coordinator	Nicolas Meiorin
Coordinator	Diego Atencio
Coordinator	Romina Vanney
Coordinator	Martin Camji Pfeiffer
Editor	Mauro Caporossi
Editor	Lucas D'alo
Designer	Diego Berakha
Designer	Sebastián Sarmiento
Designer	Adolfo Correa
2D Animation	Diego Berakha
2D Animation	Sebastián Sarmiento
2D Animation	Adolfo Correa
2D Animation	Matias Petroli
Conform/Finish	Andres Montero
Special Effects / VFX	Diego Gambarotta
VFX Supervisor / 3D Lead Artist	Ernesto Cespedes
Colorist	David Castañón Pesquera
Assistant Mixer	Klaudia Bennett
Consultant	Sheila Flaherty