Ari Weiss joins DDB as Chief Creative Officer for North America after six successful years at BBH New York, most recently as Chief Creative Officer. A year after Weiss joined BBH New York, the agency found its way onto Creativity’s coveted A-List and was named Webby’s “Agency of The Year,” both firsts for the shop. And, under his leadership, BBH NY has created award-winning work for clients, including AXE, PlayStation, Netflix, Vaseline, Seamless, UNICEF, Sprite, and The Weather Channel.
In 2016, Weiss helped launch the political campaign for the fictional presidential candidate Frank Underwood (the star of the Netflix Original Series “House of Cards”). The campaign launched during the highest rated political debate in American history and quickly became the top trending topic on Twitter. It was also recognized at the 2016 Cannes Festival with seven Lions including one of the Festival’s most coveted prizes, the Integrated Grand Prix.
In addition, Weiss penned the line “Greatness Awaits,” winning the PlayStation business and leading the brand to the largest console launch in gaming history. This not only successfully took PlayStation from the number three brand in the category to the number one brand in the category, but it has helped sell over 50 million units to date. The launch campaign also received eight Cannes Lions including Gold for both Cyber and Film—the only campaign to receive that honor in North America at the 2014 Festival.
Prior to BBH, Weiss worked at some of the industry’s most respected and award-winning agencies including: BBDO, Wieden & Kennedy, Goodby, Silverstein and Partners, 180LA and Cliff Freeman & Partners, where he started his career. He has written highly effective and awarded campaigns for brands including Nike, Sony, FedEx, Guinness, Snickers, DirecTV, Fox Sports, ESPN and The National Basketball Association.
Weiss has been recognized by every leading awards show including Cannes Lions International Festival of Creativity, One Show, D&AD, Andy, Clios, Communication Arts, ADC, Webby, D&AD and Effies.