| Title | School Door |
| Agency | Bozell |
| Campaign | School Door |
| Advertiser | VT Industries |
| Brand | Architectural Wood Doors |
| Posted | April 2001 |
| Product | Wilsonart Door |
| Business Sector | Manufacturing |
| Story | We see a school principal dragging a young ne're-do-well to the office. The headline reads "VT Doors are designed to resist smudging, scratching and the occasional kicking and screaming. |
| Philosophy | Place VT Doors in real-life situations that dramatize the benefit of the feature highlighted -- i.e., the ability to withstand smudging, scratching, kicking and screaming. |
| Problem | How to communicate the durability and quality of VT Doors in a memorable fashion. |
| Media Type | |
| Market | United States |
| Creative Director | David Moore |
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