As Vice President, Executive Creative Director of R/GA London Rodrigo Sobral leads the agency creative vision along side James Temple and provides thought leadership for its clients. He joined R/GA in 2013, with focus on developing Broadcast and Campaigns capabilities, as well as a bold creative vision to realise the agency’s ambition of becoming an integrated agency.
As a result of his successful leadership he has seen R/GA London double in size, win accounts like Nike, Google and be named Agency of the Year by Creative Review, AdAge and Campaign Magazine - a clear confirmation of the fully integrated approach Rodrigo believes in.
Rod is also a founding member of R/GA Los Angeles (Hustle) and Global ECD on the Beats by Dr. Dre account. He led the development of the acclaimed Beats Pills, Hear What You Want and The Game Before The Game campaigns, helping the brand to become the #1 headphone in North America and Europe in advance of its acquisition by Apple for 3 billion dollars.
Prior to R/GA he was the Co-Founder/ECD of the Mill Digital and before that, Creative Director at AKQA where he developed the prestigious Nike Write The Future and Supersonic digital campaigns.
Over the last two decades, Rodrigo has been responsible for creating films and campaigns that move with culture and for designing genuinely useful products and services for leading global brands.
In 2008 Rod was profiled Top 20 Creative Players in Brazil by Meio & Mensagem and in 2014 he was named in the Top 20 Creative Directors in the UK by Campaign magazine. Most recently in 2015 the BIMA named Rodrigo in their ‘Hot 100”- the annual showcase of the digital industry's brightest stars.
Rod’s work has been recognised nationally and internationally by many major industry awards, including one Titanium, two Gold Integrated and seven Cyber Lions at Cannes, four Grand Prix from Clio, Campaign, Spikes, BIMA, six D&AD Pencils and multiple awards from The One Show, LIAA, NY Festivals to name but a few.