Ocado - "Zoom by Ocado"

St. Luke’s Communications

St. Luke’s Communications London, United Kingdom

1732

Brand: Ocado
Country: United Kingdom

Advertiser: Ocado

Title	Zoom by Ocado
Agency	St. Luke’s Communications
Campaign	Zoom by Ocado
Advertiser	Ocado
Brand	Ocado
Date of First Broadcast/Publication	2022 / 6
Business Sector	Online Retail, E-store
Philosophy	Ocado Retail, the world’s largest dedicated online grocery retailer, is launching its new advertising campaign for Zoom by Ocado the rapid grocery delivery service, which will appear until 18 September 2022. The new 360o campaign, devised by St Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area. The 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chillies)”; to “something to make your porridge less bland (raspberries)”. The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.” Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget.
Media Type	Integrated Media/360 Activation
Length	30 seconds
Advertising Manager	George Dean
Advertising Manager	Zoe Hannah
Advertising Manager	Jess Ely
Chief Creative Officer	Alan Young
Creative Partner	Julian Vizard
Creative Team	Alexandria Bailey
Creative Team	Joaquín Olascoaga
Head of Photography & Illustration	Daniel Moorey
Agency Producer	Dee Antoniou
Agency Planner	Tara Ellis
Business Director	Rosie Gilligan
Account Director	Chloe Boothby
Account Executive	Hettie Shirtcliffe
CG Artist	Richard Green
Production Company	Loop Corp
Director	Richard Green
Post Production	Richard Greenwood
Sound Designer	Chris Southwell
Post Production	Bubble TV
Designer	Peter Mould
Media planning/buying	Pintarget
Senior Client Executive	Ginny Childs
Client Director	Vanessa Lenton