Flight Centre Canada - "Be Unbordered (133s)"

Cossette

Cossette Toronto, Canada

Awards

2644

Brand: Flight Centre Canada
Country: Canada

Advertiser: Flight Centre Canada

Title	Be Unbordered (133s)
Agency	Cossette
Campaign	Be Unbordered
Advertiser	Flight Centre Canada
Brand	Flight Centre Canada
Posted	November 2021
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story	For most Canadians their two-weeks of vacation is precious. They are reluctant to trust travel planning and booking to anyone but themselves. Flight Centre believes in the power of travel and understands the importance of every trip. This campaign encouraged travellers to escape the monotony of routine travel and Be Unbordered by working with Flight Centre to create unique travel experiences.By stepping out of our ‘comfort zone’ and encouraging people to step out of theirs, we differentiated the Flight Centre brand leading to a dramatic increase in brand awareness and interest, and brought the fading brand back to life.
Media Type	Web Film
Advertising Manager	Gavin Miller
Advertising Manager	Aaron Stubbings
Advertising Manager	Michelle Suggett
Global Chief Creative Officer	Peter Ignazi
Associate Creative Director / Art Director	Spencer Dingle
Associate Creative Director/Copywriter	Jordan Hamer
Group Creative Director	Luis Coderque
Agency Producer	Erica Metcalfe
SVP Strategy Director	Rosie Gentile
Strategy Director	Geoff Gingerich
Strategist	Michael Szego
Account Director	Dianne Kim
VP, Client Leader	Anabella Mandel
Director	Joachim Back
Director of Photography (DOP)	Sebastian Blenkov
Line Producer	Lola Ramirez
Executive Producer	Gigi Realini
Editor	Raj Ramnauth
Colorist	Andrew Exworth
VFX Artist	Jiri Kilevnik
Casting	Thom Hammond
Audio Engineer	Jared Kuemper
Music Licensing	Berkeley
Business Director	Laura Lewandowski
Associate Strategy Director	Alex Buckby
Media Strategist	Eric Cheung
Advertising Manager	Karina Gill
Advertising Manager	Allison Wallace
Post Production	The Vanity
Post Production	Partners Film