| Title | Help! |
| Agency | McCann-Erickson Frankfurt |
| Campaign | Help! |
| Advertiser | Robin Wood |
| Brand | Robin Wood |
| Posted | May 2005 |
| Product | Forest Conservation |
| Business Sector | Forestry, Horticulture & Seeds |
| Tagline | The dying goes on. Help. |
| Story | The dying goes on. Help. Robin Wood |
| Philosophy | McCann Erickson Frankfurt developed an ad (print and outdoor) which shows the perch of a tree shaping a hand asking for help. |
| Problem | Since the beginning of the forest dieback statistics in 1983 the German forest was never as damaged as today. In order to counter a suppression of this problem, Robin Wood initiated a campaign to adress the fatal situation of the forests in Germany. |
| Result | The campaign was launched in April 2005, so no results available at this time. |
| Media Type | Magazine |
| Market | Germany |
| Account Executive | Michael Beckmann |
| Executive Creative Director | Rainer Bollmann |
| Photographer | Jean-Pascal Guenther |
| Advertising Manager | Djoeke Lueken |
| Creative Director | Erich Reuter |
| Art Director | Jan Schekauski |
| Copywriter | Erich Reuter |
More Work
SEE ALLChallenge the Fastlane
- BRAND:
- Xperia
- AGENCY:
- McCann Erickson München
Greenhouse Challenge XPERIA Arc
- BRAND:
- XPERIA
- AGENCY:
- McCann Erickson München
On Air
- BRAND:
- New Condor City Rates
- AGENCY:
- McCann Erickson München
Big Dog
- BRAND:
- Interquell
- AGENCY:
- McCann-Erickson Frankfurt
Car Crash
- BRAND:
- Drink. But don't drive.
- AGENCY:
- McCann-Erickson Frankfurt
Car Crash/ Wine Bottle
- BRAND:
- AvD
- AGENCY:
- McCann-Erickson Frankfurt
Pee on...2
- BRAND:
- Happy Dog
- AGENCY:
- McCann-Erickson Frankfurt
Pee on 1
- BRAND:
- Happy Dog
- AGENCY:
- McCann-Erickson Frankfurt