Kalpesh Patankar
Chief Creative Officer at Leo Burnett
Dubai, United Arab Emirates
TitleAl Aziya – International Women’s Day
Agency
Campaign Al Aziya – International Women’s Day
Advertiser Emirates NBD
Brand Emirates NBD
Date of First Broadcast/Publication 2022 / 3
Business Sector Banking & Financial Services, Investments, Stock Brokers
Philosophy “I am the poem and here are my words for you. I wish I could have told their story to Zayed and Rashid”. These are the lines with which Dubai-based poet and published author, Al Hanouf Mohammed, opened her performance for International Women’s Day at EXPO 2020. She then goes on to pay a powerful poetic tribute to the women of the UAE, their incomparable achievements, and their inspiring spirit. However, it is no ordinary performance that Al Hanouf brings to this stage. Her verses are interspersed with a unique and intriguing chorus voiced by a group of men, chanting in unison at periodic intervals. Watching her strong, confident voice resonate across a raptured audience, as she celebrates Emirati women, and then get echoed by the supportive cries of the Emirati men lined up behind her, is a sight that induces instant goosebumps and makes one marvel at the incredible journey of the UAE’s people over the last two and a half centuries As the world celebrates women on this day, Emirates NBD has made one thing certain – Emirati women have taken the stage and their voices will reverberate loud and clear for a long time to come.
Media Type Ambient
Length
Chief Creative Officer
Creative Team
Senior Copywriter
Head of A/V Production
Agency Producer
COO & CDO
Deputy Managing Director
Communication Manager
EVP, Head of Group Marketing & Customer Experience
VP, Group Media & Social
Manager, Financial Literacy
Production Company
Executive Producer
Director / DOP
Poet
Band
Producer
Post-production Producer
Editor

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started