LifeFemT - "Welcome New Vaginas (135 s)"

Wunderman Thompson

Wunderman Thompson Bogotá, Colombia

Awards

374

This ad is part of the ACT Responsible Collection

Brand: LifeFemT
Country: Colombia

Advertiser: LifeCup

Title	Welcome New Vaginas (135 s)
Agency	Wunderman Thompson
Campaign	Welcome New Vaginas
Advertiser	LifeCup
Brand	LifeFemT
Date of First Broadcast/Publication	2023 / 4
Business Sector	Hygiene & Personal Care Products
Story	We created LifeFemT, the first intimate wash for trans women with vaginoplasty.Together with the trans community and the most important specialists in gender affirmation, we identify the main ingredients, needed for the daily care of these new vaginas. Creating a specialized formula based on a composition of amino acids and lipid complex, which protects and restructures the skin providing cellular nutrition, tissue rehabilitation, elasticity and hydration. A perfect balance for daily use by transgender women.A product with the purpose and message of inclusion for a community who deserves the proper visibility in the society.
Media Type	Digital
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Executive Creative Director	Sergio Tenjo
Executive Creative Director	Pipe Ruiz Pineda
Creative Director	Patricio Vargas
Strategic Planner	Natalia Castaño
Art Director	Juliana Martínez
Art Director	Paula Ramírez
Account Director	Paula Parra
Account Executive	Juan David Convers
Editor	Roberto Ramírez
Motion Graphics Designer	Alan Ramírez
Director	Macarena Films
Director	Sole Olarte
Director of Photography (DOP)	Macarena Films
Director of Photography (DOP)	Lucas Sempere
Executive Producer	Macarena Films
Executive Producer	Miche González
Music	Diego Cáceres
Sound Design Company	Diego Cáceres
Chief Creative Officer	Sebastian Tarazaga
Chief Creative Officer	Daniel Minaker
Chief Creative Officer	Daniel Payan
Creative Director	Sebastian Rodriguez
Social Media Manager	Sofia Isaza