Title | The Art of Recycling |
Agency | Bos |
Campaign | The Art of Recycling |
Advertiser | RONA inc. |
Brand | Rona |
Posted | May 2009 |
Product | Paint Recuperation Program |
Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
Tagline (original language) | Pour bien faire |
Story | To highlight the company's paint recuperation program, the billboard was placed directly under an Apple Nanochromatic placement and reads "We collect leftover paint." |
Media Type | Outdoor/Out of Home |
Market | Canada |
Art Director | Hugo Leger |
Copywriter | Simon Beaudry |
Creative Director | Roger Gariépy |