Title | Hellmann's Hot & Fresh |
Agency |
.
|
Campaign |
Hellmann's Hot & Fresh
|
Advertiser |
Unilever
|
Brand |
Hellman's
|
Posted | May 2006 |
Product |
Fresh
|
Business Sector | Mayonnaise, Ketchup, Mustards
|
Story | Ad developed to launch the new Hellmann's mayo variants. New Hellmann's Hot with pepper and new Hellmann's Fresh with herbs, garlic and onion. |
Story (original language) | Anúncio desenvolvido para lançar as novas variantes da maionese Hellmann's. Nova Hellmann's Hot com pimenta e nova Hellmann's Fresh com Ervas, alho e cebola. |
Problem | Sell the new products of Hellmann's mayonese. Hellmann's Hot and Fresh. |
Problem (original language) | Divulgar o lançamento das novas variedades de maionese Hellmann's |
Result | The agency presented a campaign based on the new product benefit - it's "never seen in a mayo" ingredients. The campaign visually explores the ingredients under a a new concept: A new way of looking at Hellmann's |
Result (original language) | Agência apresentou uma campanha valorizando os principais elementos do novo produto que são seus ingredientes inéditos. A campanha explora visualmente esses ingredientes sob o conceito: Uma nova maneira de ver (e comer) Hellmann's. |
Media Type |
Magazine
|
Executive Creative Director |
Marcelo Pires
|
Creative Director |
Danilo Janjacomo
|
Art Director |
Eric Sulzer
|
Editor |
Fernanda Machado
|
Account Director |
Evandro Guimaraes
|
Photographer |
Ale Ermel
|