| Title | Chicco Toys - Maths and Magic |
| Agency | Mercurio Cinematografica |
| Campaign | Chicco Toys - Maths and Magic |
| Advertiser | Artsana |
| Brand | Chicco |
| Posted | December 1999 |
| Product | Toys |
| Business Sector | Toys & Games |
| Story | Two 35-40 year ol men are sitting next to each other on a train, one is looking at his portable computer while the other takes out Chicco Maths and Magic. He opens it and examines all of its functions out loud. His neighbour ironically asks him about his important meeting. In the next scene the man is sitting in front of his son, and they both are playing with Chicco Maths and Magic. |
| Media Type | Television |
| Length | |
| Creative Director | Ugo Mauthe |
| Copywriter | Renata Bolognese |
| Art Director | Elena Spada |
| Director | Giovanni Bedeschi |
| Director of Photography (DOP) | Luca Robecchi |
| Production Company | Mercurio Cinematografica |
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