| Title | Economy |
| Title (original language) | Recadinho Para Os Que Acham Que Economia |
| Agency | Fallon São Paulo Ltda |
| Campaign | Exame |
| Advertiser | Editora Abril S.A. |
| Brand | Exame |
| Posted | July 2005 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Newspaper |
| Market | Brazil |
| Creative Director | Marcelo Aragão |
| Art Director | Paulo Diehl |
| Copywriter | Eugênio Mohallem |
| Copywriter | Marcelo Aragão |
| Copywriter | Ana Carolina dos Reis |
| Photographer | Claudio Elisabetsky |
| Agency Producer | Bruno Werner |