Michael Killen
Animation at Animal
Los Angeles, United States
TitleYeah Baby
Agency
Campaign Don't You Wish - Howard Hanna
Advertiser Howard Hanna
Brand Howard Hanna
PostedMarch 2007
Product Money Back Guarantee
Business Sector Real Estate
Story The ubiquitous money-back guarantee takes an absurd turn when it’s offered for major life events.
Philosophy Instead of showing a situation in which someone may want to return their house, we delivered our message in the context of other major life events.
Problem The client wanted to promote their 100% money back guarantee—a service no other realtor in the area offers—but without implying that there might be something wrong with their houses.
Media Type Television
Length
Market United States
Account Executive
Copywriter
Sound Design Company
Editor
Director
Other
Art Director
Creative Director
Creative Director
Visual Effects
Production Company
Post Production
Sound Production

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