Title | Yeah Baby |
Agency | Smith Brothers Agency |
Campaign | Don't You Wish - Howard Hanna |
Advertiser | Howard Hanna |
Brand | Howard Hanna |
Posted | March 2007 |
Product | Money Back Guarantee |
Business Sector | Real Estate |
Story | The ubiquitous money-back guarantee takes an absurd turn when its offered for major life events. |
Philosophy | Instead of showing a situation in which someone may want to return their house, we delivered our message in the context of other major life events. |
Problem | The client wanted to promote their 100% money back guaranteea service no other realtor in the area offersbut without implying that there might be something wrong with their houses. |
Media Type | Television |
Length | |
Market | United States |
Account Executive | Michael Bollinger |
Copywriter | Cathy Bowen |
Sound Design Company | Robert Deaner |
Editor | J. Frink |
Director | Michael Killen |
Other | Jim Kreitsburg |
Art Director | Bob Lazor |
Creative Director | Bronson Smith |
Creative Director | Lindsey Smith |
Visual Effects | Allan Stallard |
Production Company | Animal |
Post Production | Animal |
Sound Production | Market Street Sound |