Helga Jürgens
Agency Producer at Ogilvy Germany
Frankfurt am Main, Germany
TitleTrap Happy
Agency
Campaign Tom & Jerry - EnBW
Advertiser Energie Baden-Württemberg
Brand Energy Baden-Württemberg
PostedAugust 2002
Business Sector Energy & Water Authorities, Utilities
Tagline The Intelligent Use Of Energy
Tagline (original language) Energie Intelligent Nutzen
Philosophy In order to create awareness we have choosen Tom & Jerry as brand vehicles for the commercial campaign. Jerry dominates always Tom with the intelligent use of electricity.
Problem EnBW is number three of the energy providers in Germany.
Media Type Television
Length
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer

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