Title | Trap Happy |
Agency | Ogilvy Germany |
Campaign | Tom & Jerry - EnBW |
Advertiser | Energie Baden-Württemberg |
Brand | Energy Baden-Württemberg |
Posted | August 2002 |
Business Sector | Energy & Water Authorities, Utilities |
Tagline | The Intelligent Use Of Energy |
Tagline (original language) | Energie Intelligent Nutzen |
Philosophy | In order to create awareness we have choosen Tom & Jerry as brand vehicles for the commercial campaign. Jerry dominates always Tom with the intelligent use of electricity. |
Problem | EnBW is number three of the energy providers in Germany. |
Media Type | Television |
Length | |
Creative Director | Thomas Hofbeck |
Creative Director | Stephan Vogel |
Copywriter | Jorg Schrod |
Art Director | Jens Frank |
Agency Producer | Helga Jürgens |