Margaret Keene

Margaret Keene

Executive Creative Director at MullenLowe Los Angeles, El Segundo
London, United Kingdom

About me

Margaret leads the integrated creative team in MullenLowe’s LA office on Acura, Whole Foods Market, Patrón, Knorr, TRESemmé, and California Avocado Commission. She and the team put Acura back in the Super Bowl and created a safety spot called “The Test,” named the “Best Automobile Television Advertising” in the world. On Knorr (a Unilever food seasoning brand), Margaret and her MullenLowe LA comrades created “Love at First Taste,” the second-most-watched ad on YouTube in 2016. Her teams created innovative and scrappy projects for California Avocado Commission that Forbes called the “future of food advertising.” Prior to joining MullenLowe, Margaret was at Saatchi & Saatchi, where she led teams on all creative aspects of the Toyota brand. She began her career at TBWA\CHIAT\DAY, rising from switchboard operator to a creative lead on Apple, Nissan, and Pedigree. Margaret has been named among Adweek’s Creative 100 and one of Business Insider’s 30 Most Creative Women in Advertising.

Sector Experience
Awards

Positions

Executive Creative Director
El Segundo, United States
August 2014 - Present (6 years 2 months)
I proudly joined the Mullen LA office in August 2014 as it's first Executive Creative Director. Our clients include Acura and Patrón. I came from Saatchi & Saatchi LA, where I led the development of the Toyota brand across all creative aspects including Toyota.com, Let's Go Places and seminal brand experiences like the Toyota Tundra Space Shuttle Endeavor pull. I began my career at TBWA\CHIAT\DAY working on many iconic creative campaigns including Apple’s “Think Different” and later built and led major brand initiatives including Nissan’s “Innovation for All”, and my proudest creation: the Pedigree “Dogs Rule” campaign launching the Pedigree Adoption Foundation.

Awards include
Cannes Lions, Communication Arts, D&AD, Webbys, FWA, AICP, The One Show, Clios, The Kelly Awards, $100,000 Grand Kelly (donated to The Pedigree Adoption Drive), Obies (two Best of Shows), The New York Art Director’s Club (Best of Show), and multiple Effies.
Creative Director
Los Angeles, United States
March 2005 - April 2011 (6 years 1 month)
Group Creative Director (Apr 2009 – Apr 2011)
Group Creative Director and Global Creative Director. Currently running Nissan North America (traditional, digital and CRM) and MARS Pet North America,
Pedigree Global.

Creative Director (Aug 2007 – Apr 2009)
MARS Pet, Shutterfly, first TBWA network P&G wins for PUR Water and CSDW (Children's Safe Drinking Water), Singapore Airlines, LA TAP

Associate Creative Director (Mar 2005 – Aug 2007)
MARS Pet (Pedigree, Whiskas, Temptations) North America, LeapFrog
Executive Creative Director
London, United Kingdom

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