| Title | What Could Go Wrong? |
| Agency | Duncan Channon |
| Campaign | What could go wrong |
| Advertiser | California Department of Public Health |
| Brand | California Department of Public Health |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Wake up. |
| Media Type | Web Film |
| Length | |
| More Information | stillblowingsmoke.org |
| Executive Producer | Christine Gomez |
| Executive Producer | Ben Apley |
| Director | Dan Gregoras |
| Creative Director | Anne Elisco-Lemme |
| Producer | Jon Hassell |
| Copywriter | Jessea Hankins |
| Executive Producer | Sarah Roebuck |
| Art Director | Lindsey Butterwick |
| Designer | Jennifer Kellogg |
| Account Supervisor | Rachel Young |
| Account Executive | Jackie Russell |