| Title | High Noon |
| Agency | Gnomi + Draftfcb |
| Campaign | High Noon |
| Advertiser | SMP - PSL |
| Brand | SMP |
| Posted | December 1999 |
| Product | Butter |
| Business Sector | Butter |
| Story | 2 Cowboys are ready to shoot. Then it's 12 o'clock. The "butterwoman" has already cooked the "röschti" (swiss mixed hot potatoes). She is shouting "ässe" (dinner). So the cowboys cannot shoot each other because they want to have a fine dinner. At the table they are targeting each other with their guns (there are a lot of ther cowboys), to get "röschti" much more than the others. But no problem: "There is enough for everybody", says "butterwoman". Made with butter, of course. Claim: Everything in butter. For cooking, baking and frying. (Everything is hunky-dory. For frying, baking and all of your cooking.) |
| Media Type | Cinema |
| Length | |
| Market | Switzerland |
| Creative Director | Mark Stahel |
| Copywriter | Fabian Fabrik |
| Art Director | Werner Schellenberg |
| Director | Ernst Wirz |
| Production Company | Wirz & Fraefel Productions AG |
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