| Title | Kalle and Lotta |
| Agency | Volontaire AB |
| Campaign | Reunite old friends |
| Advertiser | Löfbergs Lila |
| Brand | Lofbergs |
| Date of First Broadcast/Publication | 2013 / 9 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Story | In 1993, good friends Kalle and Lotta did what they love the most; they performed an original choreography in synch with their favorite music. Since then, Kalle kept his dancing shoes on, growing up to make it as a professional dancer. Löfbergs re-united him with Lotta to finish their original choreography twenty years later. |
| Philosophy | To launch the integrated campaign, three authentic home videos with memorable meetings from 1993, 1994 and 2007 were selected and recreated featuring the exact same people. These emotionally saturated meetings resulted in three TVC:s that are far from industry standard for coffee commercials. In its latest integrated campaign, Swedish coffee brand Lofbergs celebrates the special bond only found between longtime friends, with the ambition to inspire thousands of reunions throughout the large and sparsely populated country. |
| Media Type | Web Film |
| Length | |
| Creative Director | Philip Ahlqwist |
| Production Company | Folke film |
| Director | Filip Nilsson |
| Post Production | Swiss |
| Advertising Manager | Leif Sjöblom |
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