Canadian Women’s Foundation - "Join The Mother Rising for Mothers and Family Caregivers"

Hard Work Club Toronto, Canada

10272

This ad is part of the ACT Responsible Collection

Brand: Canadian Women’s Foundation
Country: Canada

Advertiser: Canadian Women's Foundation

Title	Join The Mother Rising for Mothers and Family Caregivers
Agency	Hard Work Club
Campaign	The Mother Rising
Advertiser	Canadian Women's Foundation
Brand	Canadian Women’s Foundation
Date of First Broadcast/Publication	2021 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Women have been disproportionately affected by the pandemic, currently spending an average of 95 hours per week in caregiving roles. That has led to elevated levels of depression and anxiety, with 35% of mothers reporting symptoms of depression last year, up from 19% pre-pandemic according to Statistics Canada.
Media Type	Web Film
Length	90 seconds
Creative Director	Meghan Kraemer
Creative Director	Christian Buer
Agency Producer	Sam Benson
Strategic Business Lead	Cameron Stark
Production Company	Fela
Managing Partner Executive Producer	Director X
Managing Partner Executive Producer	Taj Critchlow
Chief Operating Officer	Dean Rosen
Head of Production	Amir Karimi
Production Manager	Keisha Beattie
Director	Kimberley Veitch
Assistant Director	angelicamilash
Production Company Producer	Mikayla Fusollo
Director of Photography (DOP)	Nina Djacic
First AC	Avigal Levona
Second AC	Alissa Dawn
Gaffer	Rory Sommerville-Bathmaker
Key Grip	Asmaa Er-Rouhi
Swing	Hala Sadovy
Makeup artist	Temi Shobowale
Key Production Assistant	Ariel Hughes
Covid Coordinator	Pouria Midavoodi
Casting	Jesse Griffiths Casting
Editing Company	School Editing
Executive Producer	Yumi Suyama
Editor	Lauren Horn
Colour Online	Studio Feather
Executive Producer	Sara Windrim
Production Company Producer	Rebeca Ortiz
Colorist	Ana Escorse
Kinetic Typography Artist	Sonia Ruffolo
Sound Design Company	SNDWRX
Executive Producer	Alison Lawee
Singer Songwriter	NEFE
Music Mix	Didier Tovel