Title | Lobola |
Agency | Saatchi & Saatchi |
Campaign | Lobola - Post Office South Africa |
Advertiser | Post Office |
Brand | Postbank |
Posted | August 2004 |
Business Sector | Postal, Courier & Shipping Services |
Tagline | Postbank. For people like you. |
Result | Postbank achieved almost 200% increase in capital inflow in the first month when the advertising broke. In October 2003, three months into the campaign Postbank achieved unprecedented growth of 212%. The Adtrack research done by Millward Brown puts the Lobola TV commercial in the top 5% of the best performing commercials from a base of 36,000 commercials over 20 years. Recently based on this research Lobola was awarded The most liked TV commercial in South Africa in 2003. |
Media Type | Radio |
Length | |
Market | South Africa |
Account Director | Ross Anderson |
Group Account Director | Ross Anderson |
Advertising Manager | Ray Khise |