Ross Anderson
Group Account Director at Nice and Polite
London, United Kingdom
TitleSheep
Agency
Campaign Lobola - Post Office South Africa
Advertiser Post Office
Brand Postbank
PostedAugust 2004
Business Sector Postal, Courier & Shipping Services
Tagline Postbank. For people like you.
Result Postbank achieved almost 200% increase in capital inflow in the first month when the advertising broke. In October 2003, three months into the campaign Postbank achieved unprecedented growth of 212%. The Adtrack research done by Millward Brown puts the ‘Lobola’ TV commercial in the top 5% of the best performing commercials from a base of 36,000 commercials over 20 years. Recently based on this research ‘Lobola’ was awarded ‘The most liked TV commercial in South Africa in 2003’.
Media Type Radio
Length
Market South Africa
Account Director
Group Account Director
Advertising Manager

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