GEICO - "Lighten Up for the Holidays"

The Martin Agency

The Martin Agency Richmond, United States

24405

Brand: GEICO
Country: United States

Advertiser: GEICO

Title	Lighten Up for the Holidays
Agency	The Martin Agency
Campaign	LIGHTEN UP
Advertiser	GEICO
Brand	GEICO
Date of First Broadcast/Publication	2017 / 11
Business Sector	Home Appliances, Furniture & Gardening
Philosophy	'Lighten Up' is the first of five Geico spots in the second iteration of the insurance agency's 'More, More, More' campaign. In this spot, we see how a festive neighbor turns his house into a light show so bright, it blinds astronauts in space. After a short hiatus, the Geico 'More, More, More' campaign is back for the holidays. Previous spots include 'Flextacular' with two bros totally bro-ing out in the gym and 'Life’s A Beach' with two dads building sandcastles. The latest in the series features two neighbors hanging up holiday lights. As they yell back and forth, the Geico customer’s lights get increasingly elaborate, visually reinforcing how Geico gives him more.
Media Type	Television & Cinema
Length	40 seconds
Vice President	Ted Ward
Marketing	Ted Ward
Assistant Vice President	Bill Brower
Marketing	Bill Brower
Marketing Director	Melissa Halicy
Media	Melissa Halicy
Advertising	Melissa Halicy
Brand Team Supervisor	Gary Aurand
Brand Team Supervisor	Tom Perlozzo
Brand Team Planner	Brighid Griffin
Brand Team Planner	Julia Nass
Brand Team Buyer	Tim Ware
Chief Creative Officer	Joe Alexander
Group Creative Director	Steve Bassett
Creative Director	Neel Williams
Creative Director	Justin Harris
Executive Producer	Brett Alexander
Producer	Adrienne Daniel
Content Producer	Catherine Kennedy
Business Affairs Supervisor	Suzanne Wieringo
Financial Affairs Manager	Amy Trenz
Account Director	Ben Creasey
Account Supervisor	Allison Hensley
Account Supervisor	Jon Glomb
Account Executive	Allie Waller
Account Coordinator	Abbey Reddington
Project Manager	Natalie Franczyk
Financial Account Supervisor	Monica Cox
Production Company	Dummy
Director	Harold Einstein
Director of Photography	Jonathan Freeman
Line Producer	Eric Liney
Executive Producer	Eric Liney
Editorial Company	Arcade Edit
Partner/EP	Sila Soyer
Editor	Dave Anderson
Assistant Editor	Jeff Lopus
Producer	Gavin Carroll
VFX	The Mill
Finishing	The Mill
Color	The Mill
Colorist	Gregory Reese
Finishing Producer	Alex Bader
Finishing Production Coordinator	Jake Fritz
Audio Post Facility	Rainmaker Studios
Producer	Kristin O’Conner
Sound Designer	Jeff McManus
Mixer	Jeff McManus
Stock Music	APM Stock