| Title | Tattoo |
| Agency | W/Brasil Publicidade Ltda |
| Campaign | Tattoo |
| Advertiser | Grendene |
| Brand | Ipanema Gisele Bündchen |
| Posted | October 2005 |
| Product | Sandals |
| Business Sector | Shoes |
| Tagline | Ipanema Gisele Bündchen. Brasil in the flesh. |
| Story | Gisele has a very small tattoo of a star on her wrist. That is the starting point for her body to be covered by tattoos of plants and animals of Brazils landscape. She is at the same time a national and an international icon. And to see her being covered by brazilian imagery is pleasing both to the eye and to the nations heart. That is the connection with Ipanema Sandals, a brazilian passion itself. The tagline is Brasil à flor da pele, a local expression that would translate somewhat like Brasil in the flesh. The tattoos were crafted one by one by artist Brasilio Matsumoto, and later digitally applied into the body shots of Gisele. And no, she was not entirely naked during shooting. |
| Media Type | Television |
| Length | |
| Market | Brazil |
| Art Director | Celso Alfieri |
| Creative Director | Ruy Branquinho |
| Copywriter | Ruy Branquinho |
| Director | Fabio Soares |
| Actor / Celebrity | Gisele Bündchen |
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