Title | Oscar |
Title (original language) | Oscar |
Agency | Les Présidents |
Campaign | Worst side - DNF |
Advertiser | Droits des Non-Fumeurs |
Brand | Droits des Non-Fumeurs |
Posted | July 2008 |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Tagline | Secondhand smokers are on the worst side of the cigarette |
Tagline (original language) | Les non fumeurs sont du pire côté de la cigarette |
Philosophy | Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette. |
Problem | At the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law. |
Media Type | |
Market | France |
Creative Director | Guillaume Chifflot |
Art Director | Frederic Lerclerc |
Copywriter | Alban Coret |
Photographer | Alban Coret |