UNESCO - "#QuestionsThatMatter, 3"

DDB Paris

DDB Paris PARIS, France

3184

This ad is part of the ACT Responsible Collection

Brand: UNESCO
Country: France

Advertiser: UNESCO

Title	#QuestionsThatMatter, 3
Agency	DDB Paris
Campaign	#QuestionsThatMatter
Advertiser	UNESCO
Brand	UNESCO
Date of First Broadcast/Publication	2021 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	"The sovereignty of the people and the freedom of the press are two entirely correlative things," Alexis de Tocqueville. Some crises can act as revelators. What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure and equipment… Goods so common that we forget how vital they are. Information is one of those fundamental assets. The role of journalists in a society is to inform, investigate and denounce. More than just a right, press freedom is the sine qua none condition for any democracy. If people do not know what is happening in their society, if their leaders, if economic, moral or religious powers act under the veil of secrecy, no one is able to act. Through 5 symptomatic questions of today’s world and by confronting readers directly with the effects of censorship, UNESCO asks us about the individual and collective consequences of a lack of press freedom. Without this possibility to ask questions: those that annoy, those that disturb, we are all deprived of information, and by the same action. To silence a journalist is to silence all of us.
Media Type	Integrated Media/360 Activation
Account Supervisor	Vincent Leorat
Account Supervisor	Mathieu Bliguet
Account Supervisor	Justine Roux
Executive Creative Director	Alexander Kalchev
Copywriter	Laurenza Lea
Art Director	Idriss Dabré
Press Relations Director	Anne-Marie Gibert
Account Planner	Cedric Ledoux
Social Media Expert	Sébastien Balondrade
Print Producer	Jocya Mallet
Art Buyer	Corinne Persch
Art Buyer	Gaëlle De Pompignan