Title | Backboard |
Agency | BBDO New York |
Campaign | The Networkers |
Advertiser | AT&T Inc. |
Brand | at&t |
Posted | July 2014 |
Tagline | Building you a better Network. |
Story | Learn about the AT&T Network at: http://soc.att.com/1iAY48A.In Backboard, Frank and Charlie are up in the arena rafters, tweaking the network to ensure it's ready to give fans a great experience during the game. We also learn something new about Charlie's basketball history. |
Media Type | Cinema |
Length | |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Creative Director | Erik Fahrenkopf |
Agency Producer | Angela Narloch |
Executive Creative Director | Matt MacDonald |
Director | Randy Krallman |
Associate Creative Director | Grant Mason |
Art Director | Grant Mason |
Associate Creative Director | Iain Nevill |
Copywriter | Iain Nevill |
Executive Agency Producer | Julie Collins |
Creative Director | LP Tremblay |
Editing Company | Cosmo Street |
Production Company | Smuggler |
Special Effects / VFX | MASS MARKET |