| Title | Bag |
| Title (original language) | Bolsa |
| Agency | dommo |
| Campaign | Reductions - Springfield |
| Advertiser | Grupo Cortefiel |
| Brand | Springfield |
| Posted | September 2005 |
| Product | Springfield Club |
| Business Sector | Apparel, Fashion & Footwear |
| Philosophy (original language) | Comunicar las rebajas a clientes del Club Springfield a través de las bolsas autenticas de Rebajas de la marca. Bajo el concepto creativo Tienes la tarjeta. Tienes la Bolsa. Llénala. se recordaba a los clientes el valor añadido de pertenecer al club y se les incentivaba a acercase a las tiendas para el comienzo de las rebajas. |
| Problem (original language) | Generar mayor tráfico a las tiendas. |
| Media Type | Direct Marketing |
| Market | Spain |
| Chief Creative Officer | José María Prieto |
| Creative Director | Ana Belén Molina |
| Account Director | Carmen Liñán |
| Account Executive | Paula Ruiz del Portal |
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