| Title | #Prideskill |
| Agency | Grey Brasil |
| Campaign | #Prideskill |
| Advertiser | Procter & Gamble |
| Brand | Procter & Gamble |
| Date of First Broadcast/Publication | 2021 / 5 |
| Business Sector | Corporate Communication |
| Philosophy | P&G, one of the biggest consumer goods companies in the world, that is always trying to mirror society through broad efforts of diversity and inclusion, promoting discussions that tackle different business areas, is announcing the creation of the #PrideSkill movement, which has the purpose of facilitating the search of LGBTI+ professionals and encourage them to include “Pride” as a competence on their professional profile. The initiative is supported by the Fórum de Empresas e Direitos LGBTI+ (LGBTI+ Business and Rights Forum) and has been developed in partnership with the Grey Brazil publicity agency. |
| Media Type | Case Study |
| Length | |
| Chief Executive Officer (CEO) | Luciana Rodrigues |
| Chief Creative Officer | Max Geraldo |
| Regional Chief Creative Officer | Diego Medvedocky |
| Managing Director | Maria Pirajá |
| Executive Creative Director | João Caetano Brasil |
| Executive Creative Director | Rodrigo Tortima |
| Creative Director | Guilherme Rex |
| Account Director | Luiz Mota |
| Account Manager | Marcos Coelho |
| Account Manager | Manuel Quintana |
| Art Director | Leônidas Pires |
| Art Director | Yggy Escobar |
| Copywriter | Filipe Sanches |
| Copywriter | Alejandro Zárate |
| Content Creative | Felipe Lima |
| Head of Production | Ricardo Magozo |
| Production Company Producer | Fabio Reitzfeld |
| Production Company Producer | Rodrigo Giammarino |
| Production Company | Bite Studio |
| Flávio Muraca | |
| Editor | Julian Eduardo |
| Sound | Loud Produções |
| Media Director | Pedro Lima |
| Advertising Manager | Marjorie Teixeira |
| Advertising Manager | Guilherme Queiroz Bittar |
| Advertising Manager | Laís Ramirez de Souza |
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