Luc Wise

Luc Wise

Founder and CEO at the Good Company
Paris, France

About me

Luc Wise was born in the UK and has dual Franco-British nationality. After studying SPS at Cambridge University and completing a post-graduate course at l’Université de la Sorbonne-Paris 1 (DESS Communication Politique et Sociale), Luc started his career in advertising at Publicis Conseil in 2000, working notably as an international strategist on brands such as Renault, SFR-Vodafone, Club Med and Coca-Cola.  He then joined V agency (Omnicom) as Head of Strategy and Managing Director.  During Luc's 7 years at V, the agency grew from 20 to 120 people, tripling its revenue and gaining clients such as Volkswagen, Neuf Telecom, Meetic, L'Occitane, 118 218 or Auchan...  In 2010, Luc co-founded Herezie, that became one of France’s biggest independent agencies. Herezie's clients include the Coca-Cola Company, Amazon, Samsung, Henkel, Essilor and Yves Rocher.   After his departure from Herezie in October 2016, Luc continued to advise big local and international brands on a wide range of strategic and business issues, before recently joining Publicis as Chief Strategic Transformation Officer.  Luc has also participated in many international award juries including the Effie awards, the Euro-Effies and the Cannes Effectiveness Lions.  Passion française. Perfidie anglaise. #wiseyes



Founder and CEO
Paris, France
January 2019 - Present (4 years 4 months)
Paris, France
June 2017 - January 2019 (1 year 7 months)
Paris, France
June 2010 - June 2017 (7 years)
Managing Director and Head of Strategy
agence V
2003 - 2010 (7 years)
Managing Director and Head of Strategy
Agence V
2003 - 2010 (7 years)
Head of Strategy and then Managing Director & Shareholder
Accounts including : The Number 118 218 (launch campaign), Volkswagen (France and Europe), Skoda, Auchan, L'Occitane, Neuf Telecom, Meetic, Banque Populaire...
Senior strategic planner (International and local)
Paris, France
2000 - 2003 (3 years)
Strategist on global brands such as Renault, SFR, Vivendi, Vodafone, Coca-Cola


DESS, Communication Politique et Sociale

1996 - 1997 (1 year)
Major de promotion

BA / MA, Social and Political Sciences

1992 - 1995 (3 years)
Sociology, Social psychology, Political Science, Philosophy

High School , 14 A Grade GCSEs and 5 A Grade A Levels (plus a B for variety)

1985 - 1992 (7 years)

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