Ivan Zacharias
Director at Stink Films
London , United Kingdom
TitlePartido
Agency
Campaign adidas +10
Advertiser adidas
Brand adidas
PostedNovember 2006
Business Sector Outdoor Sports & Athletics
Tagline Impossible Is Nothing
Story SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup™ and its audience of billions. With the tournament in adidas’ homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup.
Media Type Television & Cinema
Length
Market France, Germany
Production Company
Director

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