Jake's House - "I Got You Babe"

Edelman

Edelman Toronto, Canada

1768

This ad is part of the ACT Responsible Collection

Brand: Jake's House
Country: Canada

Advertiser: Jake's House

Title	I Got You Babe
Agency	Edelman
Campaign	ASD
Advertiser	Jake's House
Brand	Jake's House
Date of First Broadcast/Publication	2020 / 10
Business Sector	Disease Awareness, Support Groups & Associations
Story	Given autism can be a very isolating condition, we decided to use the universal power of music to bring the community together. The band is called ASD (named for autism spectrum disorder) and it features five very talented autistic performers. In celebration of Canadian Autism Awareness Month, the band recorded cover versions of a few classic pop songs (“I Got You Babe”, “Stitches’ and “Ain’t No Mountain High Enough”) at famed Metalworks Studios with the songs being released throughout October on all music streaming platforms (you can search ASD Band on Spotify, Apple Music, etc.) To celebrate the release of “I Got You Babe”, we created a music video. https://www.youtube.com/watch?v=_YWnLFw1K3A To make the experience as inclusionary as possible, we invited individuals on the spectrum from around the world to perform along to the songs and received submissions from 11 different countries which are included in the video. There’s even a merch site, featuring the band’s logo which was co-created by a non-verbal autistic graphic designer from the U.K. https://shopkt8merch.com/collections/asd-band
Philosophy	The launch of a new band whose members are all on the autism spectrum.
Problem	Given autism can be a very isolating condition, even more so during a pandemic, we decided to use the universal power of music to bring the community together. On behalf of Jake's House, a Canadian autism charity, we created a new band and invited those on the spectrum from around the world to be a part of the experience.
Result	This campaign has contributed to the charity exceeding its fundraising goals by 20%. And with media coverage for the ASD launch including all major Canadian outlets as well as broader North American pickup, it's become the most successful campaign in the charity's history.
Media Type	Web Film
Length	239 seconds
More Information	www.jakeshouse.ca
Creative / Art Direction	Hira Gomes
Regional Chief Creative Officer	Andrew Simon
Music Arrangement	Ari Posner
Music Director	Chris Tait
Music Mix	Keith Ohman
Executive Producer	Tamara Sulliman
Cinematography	John Minh Tran
Camera Assistant	Chris Goll
Editor	Kyle McNair
Colorist	Brock Tupper
Online / VFX	Andrew Farlow
Creative Team	Ryley Murray
Digital Content Strategist	Peter McIntyre
Digital Strategist	Jordan Markowski
Graphic Designer	Adam Barkworth