Title | Ants - A Pencil Odyssey |
Agency | Dentsu Inc. |
Campaign | Ants - A Pencil Odyssey |
Advertiser | One Show Club |
Brand | One Show |
Posted | May 2005 |
Business Sector | Trade Shows, Events & Festivals |
Story | This website was made for a Japanese exhibition and the call-for-entry notification of the One Show (exclusively used in Japan). We made a game that expressed the hardship of acquiring a "Pencil" trophy. In this game, copywriters and art directors who swarm around advertising awards are compared to "ants". Please assist your ant by using three tools well. Can you get the pencil first? |
Media Type | Digital |
Market | Japan |
Designer | Yusuke Kitani |
Programmer | Hiroki Nakamura |
Programmer | Kampei Baba |
Interactive Director | Hiroki Nakamura |
Art Director | Hirozumi Takakusaki |
Copywriter | Yasuharu Sasaki |
Creative Director | Hirozumi Takakusaki |
Site Builder | Bascule |