| Title | Origami |
| Agency | Hakuhodo France |
| Campaign | Origami - Honda |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda |
| Date of First Broadcast/Publication | 2004 / 10 |
| Product | Accord i-CDTI |
| Business Sector | Cars |
| Philosophy | Use the origami Japanese art (same origins as Honda) to show how carefully engine has been constructed in aluminium, the lightest metal. |
| Problem | Honda had no diesel engine to fight on the European car market. After 5 years development, they created the i-ctdi engine. But how to launch this outstanding engine and show its advantages? |
| Media Type | Television & Cinema |
| Length | |
| Market | France, Italy, Spain |
| Account Director | jean pierre chaney |
| Creative Director | Marc Desmazieres |
| Creative Director | Minoru Fujii |
| Agency Producer | Katia Verley |
| Art Director | Dieter Gall |
| Director | Shinya Nakajima |
More Work
SEE ALLEternelle satisfaite
- BRAND:
- Honda
- AGENCY:
- Hakuhodo France
Box
- BRAND:
- Honda S-Wing
- AGENCY:
- Hakuhodo France
Ergodesign
- BRAND:
- Honda
- AGENCY:
- Hakuhodo France
Sphere
- BRAND:
- Honda
- AGENCY:
- Hakuhodo France
Sphere
- BRAND:
- Honda
- AGENCY:
- Hakuhodo France