| Title | Peep Hole |
| Agency |
MullenLowe MENA
|
| Campaign |
Peep Hole
|
| Advertiser |
Unilever
|
| Brand |
AXE
|
| Posted | March 2006 |
| Product |
Deodorant
|
| Business Sector | Cosmetics, Beauty Products & Perfumes
|
| Tagline | The AXE Effect |
| Story | We created Peep Hole stickers that were placed in the male toilets at Night Clubs in Dubai. The stickers were placed above urinals and toilet bowls at the appropriate height to drive home the AXE Effect, and give the male target audience a bit of a laugh. |
| Philosophy | As part of the media mix we did a series of AXE sponsored club nights at Night Clubs in Dubai. The night clubs were the perfect place to catch our target audience, and drive home the AXE Effect message. It also gave us the chance to sample the product, and was the perfect locations for guys to meet girls. |
| Problem | Launch AXE Deodorant to the male youth in the UAE. |
| Result | After a year of club events, Axe volume shares rose from 6.8 to 7.6, and AXE became the fastest-growing brand in the Unilever Arabia portfolio. |
| Media Type |
Others
|
| Market | United Arab Emirates |
| Creative Director |
Manoj Ammanath
|
| Copywriter |
Ash Chagla
|
| Account Director |
Vinay Chandra
|
| Account Director |
Gautam Talwar
|
| Art Director |
SM Ziyad
|
