Joanna Holliday

Joanna Holliday

Senior Marketing Manager at iris Worldwide
London, United Kingdom

About me

Senior Marketing Manager at creative innovation agency, iris.

Experienced in brand management, integrated marketing strategy and delivery, new business development.

Content strategy and generation, website development, integrated product launches, events, CRM, brand development.


Senior Marketing Manager
London, United Kingdom
January 2017 - Present (4 years 5 months)
Marketing Manager
London, United Kingdom
October 2013 - Present (7 years 8 months)
Global brand guardian of the iris identity supporting 14 offices worldwide. Responsible for building the iris brand and driving new business. Co-ordinating and delivering a calendar of creative marketing activity spanning digital, social, events, DM, awards and more. Working within an ambitious Marketing & New Business team, line managing two executives.

- Working with the CMO to create and implement iris' overall marketing strategy.
- Content generation - positioning the agency as a thought leader in its field.
- Delivering a calendar of events.
- Leading development of the global website.
- Developing and launching new IP and products.
- Managing the client and prospect communication programme.
- Awards coordination.
- Managing relationships with intermediaries, industry bodies, suppliers.
- Leading new business tender opportunities.
- Training staff and clients on the use of new digital programmes, systems and sales tools.
- Managing brand assets and ensuring compliance across all communications.
- Managing the annual marketing budget.
Marketing Executive
London, United Kingdom
April 2012 - October 2013 (1 year 6 months)
Key accountabilities within the New Business Team: Project managing agency marketing initiatives and events from the launch of the new iris website to the annual "iris On Show" exhibition. Completing RFI's and creating credentials presentations for submission to prospective clients or intermediary partners. Managing content within the iris website and other online profiles. Managing creative/artwork resource and planning allocation. Supporting pitch teams and account teams with the production of video reels and other company credentials. Managing the marketing awards calendar and co-ordinating awards submissions.
Operations Manager
Challenge Fitness Centre
January 2009 - April 2012 (3 years 3 months)
Introducing and developing innovative marketing ideas in a company with initially very limited marketing activity. Responsible for planning and delivering both internal and external campaigns to drive awareness, membership sales and retention within a 1000 member health and fitness centre. Co-ordinated a team of 13 fitness staff and managed the day to day running of the centre. Training employees to follow a new standardised sales system contributed to a 71% increase in membership sales during first year of employment.

Duties included:
- Project managing the build and development of a new company website -
- Curating and writing content for the company website (via WordPress CMS) and social channels.
- Preparing and presenting weekly KPI and financial reports to the Director.
- Planning and co-ordinating internal and external events.
- PPC (Google Adwords, Facebook advertising) and SEO optimisation.
- Designing and producing print collateral.
- Co-ordinating direct mail, email, text messaging and telemarketing activity.
- Writing press releases and securing PR coverage
- Negotiating promotional partnerships with local businesses.
- Interacting with and ensuring satisfaction of approximately 150 customers per day.
- Managing, training and motivating a team to provide exceptional customer service and maximise sales.
Sales Consultant
Challenge Fitness Centre
December 2007 - January 2009 (1 year 1 month)
Prospecting, making appointments and closing sales for the gym and martial arts. Training staff, organising events and reporting
Membership Consultant
Virgin Active
September 2007 - December 2007 (3 months)
Prospecting, making appointments, touring and closing sales


Bachelor of Science - Sport & Leisure Management

2004 - 2007 (3 years)
Activities and Societies: Elvyn Richards Sports Secretary 2004

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