HomeEquity Bank & Homes For Heroes - "Metaverse Homes for Heroes (97s)"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

1950

This ad is part of the ACT Responsible Collection

Brand: HomeEquity Bank & Homes For Heroes
Country: Canada

Advertiser: HomeEquity Bank

Title	Metaverse Homes for Heroes (97s)
Brief	To raise awareness and donations for Homes for Heroes, HomeEquity Bank took the actual blueprints for a village HFH is planning to create in Kingston, Ontario, Canada, and built the plans in the Metaverse so people around the world could visit virtually and donate to help make the plans real.
Agency	Zulu Alpha Kilo
Campaign	Metaverse Homes for Heroes
Advertiser	HomeEquity Bank
Brand	HomeEquity Bank & Homes For Heroes
Posted	November 2022
Business Sector	Banking, Finance, Law & Insurance
Story	HomeEquity Bank (HEB) offers a range of reverse mortgage solutions. HomeEquity Bank believes that every Canadian – including veterans – should be able to live and retire in the home they love.Homes for Heroes (HFH) is a charity that builds housing for veterans experiencing homelessness.
Media Type	Case Study
Chief Creative Officer	Zak Mroueh
Executive Creative Director	Brian Murray
Creative Director	Vic Bath
Art Director	Vic Bath
Creative Director	Dan Cummings
Copywriter	Dan Cummings
Art Director	Erin Rodness
Designer	Jackman Chiu
Agency Producer	Ece Inan
Agency Producer	Sarah Dayus
Account Manager	David Tremblay
Account Manager	Lauren Boultwood
Account Manager	Samantha Tang
Account Planner	Maxine Thomas
Advertising Manager	Yvonne Ziomecki
Advertising Manager	Vivianne Gauci
Advertising Manager	Erin Wilson
Advertising Manager	Niary Toodakian
Advertising Manager	Jack Wilson
Advertising Manager	Jacqueline Howard
Advertising Manager	Cameron Diggon
Media Manager	Kerstin Baker Ash
Media Manager	Tony Hooper
Media Manager	Maithili Bandishti
PR Agency	Weber Shandwick
PR / Corporate Communications	Riya Dhaliwal
PR / Corporate Communications	Adam Bornstein
PR / Corporate Communications	Michelle Zucchero
Production Company	Zulubot
Director	Vic Bath
Director	Dan Cummings
Production Company Producer	Ben Bentivegna
Director of Photography (DOP)	Adam Griffiths
Post Production Supervisor	Sarah Dayus
Editing Company	Zulubot
Editor	Mallory Robbins
Post Production	Felipe Chaparro
Colorization	Felipe Chaparro
Music	Asche + Spencer
Audio Engineer	Noah Mroueh
Interactive producer	Ece Inan
Game Design	Metaverse Architects
3D Architecture	Maggie Hill