Title | The Trojan Award |
Campaign | The Trojan Award |
Advertiser | RMIT University |
Brand | RMIT University Student Work |
Date of First Broadcast/Publication | 2015 |
Business Sector | Colleges, Universities & Education Centers |
Story | Grad Magnet is a fake advertising industry award that was created by three aspiring RMIT Melbourne advertising students to get noticed by the industry. Each award handed out to the "winning" agencies concealed a hidden USB with the contact details of the students. If you would like to find out more please contact gradmagnet.award@gmail.com |
Media Type | Case Study |
Length | |
Creative Team | Jack Elliott |
Creative Team | Lochie Newham |
Creative Team | James Bennett |