| Title | Hell-P (90s) |
| Agency |
Accenture Song (formerly Kolle Rebbe)
|
| Campaign |
HELL-P
|
| Advertiser |
Warner Music
|
| Brand |
Slayer
|
| Posted | November 2021 |
| Business Sector | Records, CDs, DVDs & Videos
|
| Story | Slayer was looking for an idea to promote their final live album and to leave their fans a unique goodbye.Slayer’s fans would go through hell for them. And that's what became the idea of the promotion.Hell-P: The first record you can play in hell.A strictly limited 6.66” record that is the last Slayer single ever released. Forged from stainless steel and copper, it withstands infernal temperatures of up to 1,500 degrees Celsius. But to listen to the record, fans had to set the completely sealed inner sleeve on fire. With a match, enclosed in a copper coffin.100 Hell-Ps were sent to music journalists and metal magazines, six were given away on Instagram among fans creating a hype: 1.8 million views in the first 24 hours, more than 150,000 likes, shares and comments and over 61 million media impressions. Without a single cent spent on media. |
| Problem | Slayer is one of the most influential bands in metal history and has one of the most passionate fan communities in the world. |
| Media Type |
Packaging, Branding & Design
|
| Advertising Manager |
Bettina Dorn
|
| Managing Creative Director |
Thomas Knüwer
|
| Managing Creative Director |
Fabian Frese
|
| Group Creative Director |
Marco Obermann
|
| Creative Director, Copywriter |
Alexander Michaelsen
|
| Account Manager |
Jan Vierig
|
| Account Manager |
Milena Gau
|
| Art Director |
Thomas Knüwer
|
| Art Director |
Martin Strobel
|
| Illustration |
Janin Heymach
|
| Executive Director of Integrated Production |
Alexander Schillinsky
|
| Production Manager |
Martin Luhe
|
| Production Company |
Rts Scholz Gmbh
|
| Managing Director |
Marco Cordes
|
| SFX Artist |
Ingo Bauer
|
| SFX Artist |
Steffen Gill
|
| Phantom Operator |
Niklas Girardet
|
| SFX Coordinator |
Fiete Girardet
|
| Post Production |
KR Studios Film Post
|
| Agency Producer |
Jan-Ole Brendel
|
| DoP |
Alexander Hildenberg
|
| Director |
Alexander Hildenberg
|
| Editor |
Alexander Seipel
|
| Sound Editor |
Klaas Nocken
|
| Music Composer |
Slayer
|