| Title | This is not a prototype |
| Title (original language) | Ceci n’est pas un prototype |
| Agency | SID LEE PARIS |
| Campaign | This is Not a Prototype |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda E |
| Date of First Broadcast/Publication | 2020 / 10 |
| Business Sector | Compact & Small Cars |
| Tagline | This is Not a Prototype |
| Media Type | Television |
| Length | |
| Market | United States, Ukraine, Germany, Australia |
| Production Company | The Gang Films |
| Production Service Company | Radioaktive Film |
| Color Grade Company | CarbonVFX (California) |
| Post Production | Nightshift |
| Head of Marketing | Sandra Hughes |
| MarComms Manager | Fabrice Estève |
| Communications Manager | Joana Rourke |
| Agency | Hakuhodo Deutschland |
| Chairman / Executive Creative Director | Sylvain Thirache |
| President | johan delpuech |
| Strategy Managing Director | Bruno Lee |
| Group Account Director | Jean-Baptiste Destabeau |
| Account Manager | Nicolas Boivin |
| Copywriter | Julien Sens |
| Copywriter | Jilian Young |
| Art Director | Ludovic Gontrand |
| Art Director | Hugo Demazière |
| Head of Production | Thomas Laget |
| Producer | Benoit Fernandes |
| Producer | Julia Flusin |
| Producer | Arthur Cantin |
| Head of Digital | David Bismut |
| Managing Director | Ryoichi Katsui |
| Head of Strategy | Masahiko Iiyama |
| Group Account Director | Ren Masayuki |
| Account Manager | Chris Lewis |
| Director | Johnny Green |
| Executive Producer | Jean Villiers |
| Director of Photography (DOP) | Johny Lynch |
| Director of Photography (DOP) | Cezary Zacharewicz |
| Editor | Sam Sneade |
| Editor | Fred Baudet |
| Production Designer | Vova Radlinskiy |
| VFX Company | Blockhead |
| VFX Supervisor | Stefan Coory |
| Post-production Producer | Sam Hall |
| Post-production Producer | Julien Daniel |
| Line Producer | James Waters |
| Line Producer | Darko Skulsky |
| Talent/Actors | Margot Davy |
| Print Post Production | Soloviof |
| Sound Designer | Bruno Porret |
| Colorist | Aubrey Woodiwiss |
| Colorist | BERTRAND DUVAL |
| Director of Photography (DOP) | Benedict Redgrove |
| Production Company | Sake |
| Production Company | 360 Creative |
| Executive Producer | David Abouna |
| Line Producer | Amine Ketem |
| Director of Photography (DOP) | Alexandre Jamin |
| Print Post Production | Ink |
| Sound Design Company | Benzene Music |
More Work
SEE ALLThe Hybrid You Can Feel
- BRAND:
- Honda CR-V Hybrid
- AGENCY:
- SID LEE PARIS