Mini Coupé - "Dances with Scissors"

BSUR Amsterdam

BSUR Amsterdam Amsterdam, Netherlands

7706

Brand: Mini Coupé
Country: Netherlands

Advertiser: BMW

Title	Dances with Scissors
Agency	BSUR Amsterdam
Campaign	All The Wrong Places
Advertiser	BMW
Brand	Mini Coupé
Date of First Broadcast/Publication	2012 / 1
Business Sector	Cars
Story	The host, Krishna Andavolu, and the French Facebook co-pilot, Anthony Jaumard Verlaine, drive the MINI for 15 hours into the Peruvian Andes for the third mission. The MINI Coupé and team embarked on a dangerous drive on treacherous roads 5500m up into the Andes, in pursuit of these mythical Scissor Dancers. Braving altitude sickness, crippling viruses and stomach haemorrhages, Krishna and Anthony uncovered the Scissor Dancing legend. For hundreds of years, local men have been stabbing rods into their tongues, hammer nails into their noses, rolling in glass, walking on fire, darting cacti into their flesh, and dancing with scissors to bring fertility and good harvest to the land.
Philosophy	"All The Wrong Places" is a joint creative project between VICE and MINI. It’s a web based content series comprised of five mini-documentaries featuring some of the most compelling and riveting cultural stories happening in the world. These are stories that take place in multiple countries, and are the kind of cool, irreverent or weird narratives that only locals know about and outsiders may have only ever heard of. They are stories that need to be seen – and experienced – to be believed. Each of these stories starts with a mission for our host, and each story is rooted in a sense of adventure. That is, they take place out in the world and are not meant to be introverted or cerebral stories. They are stories that require travel and take effort to reach, offering a sense of accomplishment. They are stories that also, when in the local cities, require the help of a vehicle. The implicit understanding is that the MINI is the perfect adventure accomplice. And in a first for both VICE and MINI, this series will allow fans to actually get into the driver’s seat – the Co-Pilots for each Mission will be found through a social media based competition to the MINI and VICE community.
Media Type	Web Film
Creative Team	David Govier
Creative Team	Simon Johnson
Creative Team	Karl Dunn
Creative Director	Genevieve Hoey
Executive Creative Director	Jason Schragger
Production Company	Vice
Post Production	Vice
Music	Jingle Punks
Account Supervisor	Paula Atwell
Account Executive	Liam Osbourne