Honda CBR 1000RR-R Fireblade - "Generation meeting"

Publicis Brasil Comunicação

Publicis Brasil Comunicação São Paulo, Brazil

987

Brand: Honda CBR 1000RR-R Fireblade
Country: Brazil

Advertiser: Honda Motor Co., Ltd.

Title	Generation meeting
Title (original language)	Encontro de Gerações
Agency	Publicis Brasil Comunicação
Campaign	CBR 1000RR-R Fireblade SP 30th Anniversary Ed.
Advertiser	Honda Motor Co., Ltd.
Brand	Honda CBR 1000RR-R Fireblade
Date of First Broadcast/Publication	2023 / 3
Business Sector	Motorcycles
Philosophy	Honda Brazil presents its latest film to celebrate the 30th anniversary edition of the Honda CBR1000RR-R Fireblade. In a celebration of classic and modern, the campaign features the Brazilian Superbike World Championship rider, Eric Granado, and the journalist and professional pilot, Leandro Mello. Sharing the track, Mello pilots the first generation of the original CBR900RR Fireblade, is an icon of his time, while Granado pilots the latest CBR1000RR-R Fireblade, the result of three decades of evolution. Eric Granado's skills highlight the performance and speed of the latest Fireblade, while the experienced reviews of Leandro Mello provide valuable insight into the unique features of the original Fireblade and how the "Total Control" technology influenced the design of the latest model. The film is an homage to the essence of the model, evoking a sense of nostalgia and reverence for a machine that captured the hearts and minds of motorcycle enthusiasts around the world with its sporty design, advanced features and cutting-edge technology.
Media Type	Branded Content
Length	139 seconds
Advertising Manager	Marcelo Langrafe
Advertising Manager	Odair Dedicação Jr.
Advertising Manager	Erica Mayumi Tabata
Advertising Manager	Henrique Barbosa Branquinho
Chief Creative Officer	Mauro Ramalho
Executive Creative Director	Fabio Astolpho
Executive Creative Director	Daniel Ribeiro
Creative Director	Luís Felipe Figueiredo
Creative Director	Cláudia Cecília
Associate Creative Director	Ricardo Sarno
Associate Creative Director	Carla Said
Creative Team	Erich Moreira
Creative Team	Markito Mesquita
VP of Client Services	Gabriela Borges
Client Services	Isabela Atra
Client Services	Marcella Spada
Client Services	Lucas Sabino
Client Services	Juliana Moreira
Client Services	Enzo Meneghel
Head Of Planning	Juliana Elia
Planning Team	Fabiana Franco
Planning Team	Pedro Rangel
Planning Team	Ketilen Gomes de Carvalho
Planning Team	Soraya Franco
Media VP	Maurício Almeida
Media Team	Aline Brazolotto
Media Team	Priscila Rocha
Media Team	Mayara Godoi
Media Team	Adeva Chagas
Head of Technology and Project	Maria Fernanda Laudisio
Project Manager	Marcos Montagna
Project Manager	Veronica Santos
Project Manager	Vinicius Leite
Head of RTV	Renata Sayao
RTV	Fatima Basilio
RTV	Valeria Andrighetti
RTV	Leo Alves