Berliner Verkehrsbetriebe (BVG) - "The Culture Ticket"

GUD.berlin Berlin, Germany

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Title	The Culture Ticket
Agency	GUD.berlin
Campaign	The Culture Ticket
Advertiser	Berliner Verkehrsbetriebe (BVG)
Brand	Berliner Verkehrsbetriebe (BVG)
Posted	May 2022
Business Sector	Public Transport, Mass Transit
Story	Berlin, June 2021: after a year of the pandemic, the capital had been all but paralyzed. Its cultural scene bore the brunt of the closures. Berlin’s DNA was at risk of being changed forever. The BVG wasn’t about to let that happen, which is why it introduced the BVG-Culture-Ticket: a single ticket with a EUR 1 supplement for the city’s cultural scene. The cross-media campaign was built around an exclusive track by Berlin techno legends Modeselektor and a music video featuring a few titans of culture. As a piece of culture in itself, it raised awareness and led to a whole raft of donations.
Media Type	Case Study
Length	150 seconds
More Information	http://didwewin.de/project/bvg-light-in-the-tunnel
Advertising Manager	Christine Wolburg
Advertising Manager	Frank Büch
Advertising Manager	Svea Barei
Advertising Manager	Manja Helm
Managing Director	Jens Grüner
Managing Director	Christian Artopé
Creative Director	Julius Münchau
Art Director	Alejandro Marquez
Art Director	Maria Grüter
Art Director	Melina Lorenz
Art Director	Andreas Böhm
Copywriter	Alexander Zielasko
Copywriter	Lucas Kämmerer
Copywriter	Ilja Schmuschkowitsch
Project Manager	Ben Klöden
Project Manager	Tülin Kansoy
Project Manager	Lina Berndt
Strategist	Tilo Siewert
Pre-Print Stage	Rüdiger Breidert-Tridix
Performance Management	Arkadi Levi