| Title | The Mountain Intervention |
| Agency | Beta Collective |
| Campaign | The Mountain Intervention |
| Advertiser | Anheuser-Busch |
| Brand | Patagonia |
| Posted | September 2022 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | The peak of your career or, perhaps, an even higher peak? Highliners perform a breathtaking feat in Sao Paulo between two skyscrapers to create an unexpected OOH. “The Mountain Intervention”, from Cerveza Patagonia, wants to get people to reflect about their priorities in life. In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities. |
| Media Type | Case Study |
| Length | |
| Creative Director | Bernardo Tavares |
| Art Director | Leandro Bechara |
| Copywriter | Bernardo Tavares |
| Head of Marketing | Daniel Silber |
| Marketing Manager | Eduardo Fernandes |
| Producer | Samantha De Freitas Vieira |
| Location Producer | Eduardo Bitar |
| Production Director | Marcelo Colaiacovo |
| Director of Photography (DOP) | Rod Cauhi |
| Drone | Alberto Kalin |
| Drone | Youssef Matulaitis |
| Drone | Felipe De Oliveira Moreno |
| Drone | Ricardo Cachone Zanzarini |
| Drone | Laurent Ceglia |
| Drone | Daniel Hafez |
| Drone | Beto Albertin |
| Drone | Luiz Ricardo De Oliveira Freitas |
| Sound Production | Estúdio Casa Da Árvore |
| Voice Talent | Charles King |
| Soundtrack | Pedro Penna |
| Soundtrack | Pedro Turcão |
| Editor | Daniel Crepaldi |
| Sound Design and Mix | Pedro Penna |
| Sound Design and Mix | Pedro Turcão |
| Producer | Claudia Rodrigues |
| Content Photography Direction | Murilo Vargas De Vasconcelos Cançado |
| Highline Producer | Ana Paula Brucker |
| Photographer | Gustavo Oliveira |
| Athlete | Allison Ferreira De Oliveira |
| Athlete | Andreza Pereira Monteiro |
| Athlete | Gustavo Souza Féo De Oliveira |
| Athlete | Joel Soares Da Silva |
| Athlete | Jurandy Ferreira De Melo Junior |
| Athlete | Matheus Stoco Vidal |
| Athlete | Monique Paredes |
| Athlete | Paloma Cristine Galvão Cardoso |
| Athlete | Vinicius Cauhy |
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