| Title | Station |
| Agency | St. Luke’s Communications |
| Campaign | Digital Vigil 6 million candles |
| Advertiser | Holocaust Memorial Day Trust |
| Brand | Holocaust Memorial Day Trust |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Human Rights |
| Story | Iconic outdoor advertising sites across the UK were lit up to mark Holocaust Memorial Day on Saturday 27 January at 8pm in an initiative devised by creative agency St Luke’s for its client, the Holocaust Memorial Day Trust. The digital vigil event saw 400 OOH sites simultaneously showing thousands of candles being lit – with a nationwide total of 6 million candles appearing, representing the 6 million Jews murdered during the Holocaust. The lit candles are being displayed for a 10-minute vigil, which everyone is invited to join, either in person or online. The sites included Birmingham New Street, Liverpool Towers, Manchester Arndale, the Edinburgh Arch, major London train stations – and a complete takeover of London’s Piccadilly Lights. All the ad space has been donated by Global, Clear Channel, National Rail, Ocean Outdoor and JCDecaux UK. St Luke’s work for the Trust is also pro bono. The candle vigil forms part of the Holocaust Memorial Day Trust’s annual “Light the Darkness” national moment, which each year sees famous British buildings and landmarks lit up purple. |
| Media Type | Digital Billboard/Poster |
| Length | |
| Communications Director | Esther Selman |
| Chief Executive Officer (CEO) | Olivia Marks-Woldman |
| Creative Team | Darren Keff |
| Creative Team | Phillip Meyler |
| Creative Producer | Bally Mahay |
| Creative Producer | Georgie Moran |
| Creative Producer | Roy Hyndman |
| Designer | Jon Hubbard |
| Account Director | Naomi Hollowday |
| Producer | Chloe London |
| Music Company / Composer | Soundtree Music |
| Music Composer | Peter Raeburn |
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