Title | Electric Slaves Boys |
Agency | Havas Prague |
Campaign | Electric Slaves |
Advertiser | Amnesty International |
Brand | Amnesty International |
Posted | May 2019 |
Business Sector | Human Rights |
Story | The campaign focuses on the origin of cobalt, an important substance in car batteries. At cobalt mines in Democratic Republic of the Congo the miners - one third of whom are children - work in inhuman conditions. Its message juxtaposes battery life and human life. |
Media Type | |
Creative / Art Direction | Jakub Kolařík |
Creative Director, Copywriter | Petr Cech |
Art Director | Pavel Slovacek |
Copywriter | Zdenek Buchtela |
Photographer | Gwenn Dubourthoumieu |
Agency Producer | Tereza Letfusova |
Account Manager | Martina Figurova |